Team GeoLang

Debbie Garside

Founder/Managing Director/CEO

Debbie has been an entrepreneur successfully running IT companies for past 25 years. She is an expert in cyber security and natural language, was appointed the first Prince of Wales Innovation Scholar at the University of Wales and has just finalised her PhD thesis on Human Visual Perception in Cyber Security – her related patent to a new Pseudo-isochromatic second generation CAPTCHA system based on her PhD has been granted. As the Principal UK Expert for Language Encoding, Debbie was until recently editor of two international ISO standards, and a BSI and ISO Chair. Also a member of the advisory board for HPC Wales a €40 million high performance computing project, Debbie is a named contributor to a number of internet standards produced by the Internet Engineering Task Force, and has been an advisor to Wikimedia Foundation (overseeing Wikipedia activity) on natural language. Debbie currently sits on the KTN Defence and Security Advisory Board and is a member of the Cloud Industry Forum. Debbie recently accompanied the UK Prime Minister on a bi-lateral trade mission to India as part of a “Best of British” showcase. Debbie is also the Product Owner for Ascema feeding insights from industry into product development.


Phil Lewis



Philip has a wealth of business experience working with with international companies leading far-reaching, multi faceted portfolio businesses and projects. He focuses on company turnarounds and troubleshooting large complex projects. Philip is effective at motivating and directing senior teams taking a pragmatic and hands-on approach in his role as a Operations or Delivery Director. He has a track record of achieving results in tough and challenging environments; enabling growth and ensuring that businesses deliver to their potential. Philip works at all levels of the business to create, implement or fix delivery projects and business winning campaigns.

Paul McFadden


Paul has over 10 years in senior finance positions within market leading digital information services, training and events businesses creating and leading scalable finance functions within both a private and listed environment. Most recently Paul was responsible for creating and leading a scalable shared service centre at Wilmington plc as the business grew by c60% (organically and via acquisition) in a 5 year period.

James Arnold


An expert in defence technology, security, sensing, natural language and speech, James was Head of Software Commercialisation at SRI in Silicon Valley, led a $150M project funded by DARPA, conceived and led the development of the SIRI programme before being spun out to Apple as the technology that know underpins Apples’ Siri assistant. Based in the USA he provides strategic direction and detailed oversight of the GeoLang software team, as well as insight into US and global markets. James has worked in technology startups as a founder, CEO, CTO, investor, board member and advisor, most extensively in areas involving AI and language technology. James co-founded Discern, a natural language search engine acquired by Microsoft and also led R&D efforts in sensing, man-machine interfaces, and computer vision, RFID and ePaper, and holds a dozen related patents.

Danielle Allan

HR Manager and PA to CEO

As Personal Assistant (PA) to the Chief Executive Officer of GeoLang Limited, whilst concurrently operating as the Human Resource (HR) and Administration Manager across a wide variety of personnel subdivisions, including the implementation of assorted policies and procedures, conducting payroll, and the overall surveillance of staff welfare, Danielle’s principal duties revolve around administrative assistance and support, both on a one to one basis and within the wider team. Prior to joining GeoLang in 2015, Danielle contributed to the research and preservation of various heritage-centred organisations, including a local military-based archive, graduating from Cardiff University with a degree in Religious and Theological Studies in 2015.

Paul Woods

Lead Architect

15 years experience in software development, has a degree in Software Engineering from Glasgow University and has spent 15 years in the industry. He is a certified Scrum Master (Scrum: industry standard agile software development framework). Experience includes 8 years with Business Objects specializing in OLAP server technology and 7 years in various startups. Joined GeoLang in June 2013 as Lead Architect for Ascema.

Arjun Ponnusamy

Lead R&D Engineer

Backed by a Masters in Advanced Computer Science from University of St Andrews, Arjun has several multi-disciplinary researches to his credit and has experience in multiple programming languages and technologies. He has to his credit peer-reviewed international publications covering social network analysis, rapid sense making, personal, organisational and national security in social media. Arjun is a certified natural language analyst with experience in machine learning, sentiment analysis, ontology and semantic annotations. He is also a Scrum Certified Product Owner. Joined GeoLang in September 2011.

Nicolas Hughes

Test Manager

With 20 years of experience in software development, Nic joined GeoLang in 2018 from 10 years consulting to the lead UK cyber security agency on testing and assurance. He has a wealth of experience from testing in a range of sectors – including finance, government, security and pharmaceuticals – and is also a certified trainer for the ISTQB Advanced Test Manager qualification.

Grace Capper

Lead UI Developer

Grace is the Lead UI Developer for GeoLang and combines design thinking with modern development technologies. She has 10 years of experience in user interface design and development gained in the Education and Health and Safety sectors where she worked on numerous multilingual private and public sector projects. 


Trent Matchett

 Sales Manager

Operating as Sales Manager for GeoLang Limited – purveying a wealth of channel and partner enablement experience from various sectors, including the Information Management industry – Trent has fulfilled a number of key sales and channel management roles within organisations including Datto EMEA and Sophos PLC, as well as successfully driving and developing sales and marketing teams to achieve company objectives and fulfil business requirements.

Simon Nash

 Sales Engineer


Since graduating in Computer Science at the University of South Wales, Simon has over 20-years experience within various roles inside the IT industry. Simon has specialised in the Information Management and Data Discovery sectors for the last 15 years, working with large Software companies including Symantec and Veritas, as well as within numerous startup organisations. He has also worked on projects for some of the worlds largest enterprises across multiple industry sectors – including defence, health, local and central government – alongside being responsible for the technical enablement of large partners and system intergrators in the Information Management space.

Lauren Williams-Jones

Design and Marketing Support Officer

Graduated in 2018 with a first-class honours degree from the University of South Wales, as well as accumulating extensive events management and marketing experience within a diverse range of industries, Lauren operates as GeoLang’s Design and Marketing Support Officer with a strong focus on website content management, producing and editing brand collateral, as well as stakeholder engagement.

Rhiannon Gibbs-Harris

Research Analyst

Graduated from Oxford University in 2018, as well as boasting diverse experiences in several customer-facing roles across the world, Rhiannon is a Research Analyst for GeoLang in the handling and management of our strategic relations with current and prospective customers.


Thomas Davies

Research Analyst

Graduated from the University of Warwick in 2018, as well as accumulating distinct analytical experience through various opportunities, Thomas is a Research Analyst for GeoLang in the handling and management of our strategic relations with current and prospective customers.


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